These are anxious times. In search of an easy fix, I drove to a luxury department store in Beverly Hills to find a new lipstick. I bypassed my usual NARS glosses, circled the other upscale brands and landed at the Yves Saint Laurent [1]counter, because their lipsticks win awards, and the woman doing makeovers didn’t appear too made up. She had me test about 10 shades on the palm of my hand (which doesn’t seem to bear any resemblance to the color of my lips, but I’m no expert), and I decided on two of them – natural brown and frozen mocha. Oh yeah, I also ended up with a volumizing mascara, an eyeliner, and a “seasonal eyeshadow duo” (you know how that goes).
Lifting my spirits and the sagging economy at the same time is right on trend. During the Great Depression, women kept shopping for cosmetics, especially lipstick, leading to the term, “the lipstick effect.”