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Why We’re Loyal to Our Uncomfortable Shoes
Jonah Lehrer, who writes a cool blog for Wired Magazine, posted yesterday about why we irrationally love our dentists. Lehrer cites evidence that when we spend big money on a product or service–especially when it’s painful–we’re more likely to defend the benefits, regardless of whether it’s deserved. For years, I’ve been conducting an unscientific survey, asking women walking around in expensive high heels, if they’re comfortable. Now I understand why they always say, YES.
Image: Platforms, 2008, by Keegan McHargue
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I LOVE all of the incredible artwork you showcase on your blog. It is fabulous and really sets your blog apart in a good way. Thanks for sharing with us.